{"id":478,"date":"2022-01-18T11:12:42","date_gmt":"2022-01-18T10:12:42","guid":{"rendered":"https:\/\/sankofa.es\/?p=478"},"modified":"2023-01-25T17:04:47","modified_gmt":"2023-01-25T16:04:47","slug":"negocios-e-ingles-una-asociacion-necesaria","status":"publish","type":"post","link":"https:\/\/sankofa.es\/es\/business-and-english-a-necessary-partnership\/","title":{"rendered":"Negocios e ingl\u00e9s: una alianza necesaria"},"content":{"rendered":"<p class=\"has-drop-cap wp-block-paragraph\"><strong>Era una c\u00e1lida ma\u00f1ana de lunes cuando aparqu\u00e9 el coche compartido y entr\u00e9 en las oficinas de coworking en el centro de Barcelona. Me hab\u00edan pedido que ayudara a dos empleados de una empresa de marketing global a mejorar su ingl\u00e9s. Lo que no esperaba era conseguir dos clientes m\u00e1s.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/sankofa.es\/wp-content\/uploads\/2022\/01\/business-1024x678.jpeg\" alt=\"\" class=\"wp-image-479\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Asesoro a muchos profesionales de ventas, marketing, negocios en general y directores ejecutivos para que mejoren su nivel de ingl\u00e9s. En todas partes veo empresas que desean que su personal mejore o, al menos, mantenga su nivel de ingl\u00e9s. Desde empresas tecnol\u00f3gicas hasta farmac\u00e9uticas, pasando por empresas de marketing e investigaci\u00f3n cient\u00edfica, trabajo con muchas personas que comprenden que el ingl\u00e9s y los negocios son inseparables. Pero, \u00bfpor qu\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, el ingl\u00e9s es el idioma de los negocios globales. Grandes empresas multinacionales han comenzado a adoptar el ingl\u00e9s como su idioma corporativo com\u00fan: Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor y Microsoft en Pek\u00edn, por nombrar solo algunas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>El ingl\u00e9s, el idioma que m\u00e1s r\u00e1pidamente se ha extendido en la historia de la humanidad, es hablado a un nivel \u00fatil por unos 1.750 millones de personas en todo el mundo; es decir, una de cada cuatro personas en el mundo.<\/strong><\/mark><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">El mundo laboral es mucho m\u00e1s reducido que antes. El personal proviene de entornos muy diversos, lo que plantea la cuesti\u00f3n de c\u00f3mo se comunican eficazmente en equipo. Si contrata un equipo t\u00e9cnico en Francia, tiene su sede principal en el Reino Unido y oficinas sat\u00e9lite en Latinoam\u00e9rica y otros pa\u00edses europeos, \u00bfc\u00f3mo se comunica el equipo de forma eficaz y garantiza la productividad?.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He asistido a reuniones donde solo la mitad de los presentes pod\u00edan comunicarse eficazmente. Miembros del equipo que hablaban cinco idiomas diferentes, pero sin una forma com\u00fan de trabajar juntos. La confusi\u00f3n, la frustraci\u00f3n y los malentendidos eran constantes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-ast-global-color-0-color\">Muchas empresas se han dado cuenta de la necesidad de brindar este tipo de capacitaci\u00f3n para garantizar que su personal tenga las habilidades necesarias para cumplir con las metas y objetivos de la organizaci\u00f3n, pero muchas empresas simplemente est\u00e1n saliendo adelante.<\/span><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Numerosas empresas y startups han adoptado el ingl\u00e9s como idioma com\u00fan de comunicaci\u00f3n. Trabajo con empresas de Italia y Espa\u00f1a donde toda la comunicaci\u00f3n se realiza en ingl\u00e9s. Si bien esta es una decisi\u00f3n acertada, implica que un gran n\u00famero de personas necesita formaci\u00f3n para poder trabajar eficazmente con el ingl\u00e9s como medio de comunicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchas empresas han comprendido la necesidad de brindar este tipo de capacitaci\u00f3n para garantizar que su personal cuente con las habilidades necesarias para alcanzar las metas y objetivos de la organizaci\u00f3n, pero muchas otras apenas logran salir adelante. Se requiere una capacitaci\u00f3n integral, flexible y eficaz para satisfacer las exigencias del entorno empresarial global actual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los dos nuevos clientes que consegu\u00ed ese d\u00eda eran profesionales venezolanos y colombianos que trabajan en Barcelona. Necesitaban mejorar su ingl\u00e9s para mantener su eficacia en el trabajo. Ahora tienen m\u00e1s confianza y habilidades para desempe\u00f1ar sus funciones.<\/p>","protected":false},"excerpt":{"rendered":"<p>It was a warm Monday morning as I parked the car-share vehicle and walked into the co-working offices in the center of Barcelona. I had been asked to help two workers of a global marketing company improve their English. What I was not expecting was to walk away with two additional clients. I coach a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[6,4,5],"class_list":["post-478","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-business-english","tag-english","tag-english-language"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Brendan Quinn","author_link":"https:\/\/sankofa.es\/es\/author\/brendan\/"},"uagb_comment_info":0,"uagb_excerpt":"It was a warm Monday morning as I parked the car-share vehicle and walked into the co-working offices in the center of Barcelona. I had been asked to help two workers of a global marketing company improve their English. What I was not expecting was to walk away with two additional clients. I coach a&hellip;","_links":{"self":[{"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":0,"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"wp:attachment":[{"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sankofa.es\/es\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}